Isenberg concluded that there was substantial evidence that both effects were operating simultaneously, and that persuasive arguments theory operated when social comparison did not, and vice versa.
2.
This is attributed to the greater numbers of novel arguments generated ( due to persuasive arguments theory ) and higher incidence of one-upmanship behaviors ( due to social comparison ).
3.
There would be 12 items of information supporting candidate A and 6 supporting candidate B but each member would be aware of more information supporting B . Persuasive arguments theory implies that the items of information favoring A should also come up, leading to each member changing their mind but research has indicated that this does not occur.
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